Alexir has launched two new products under its instant noodle brand, Kabuto. Making its foray into the instant pasta category, the brand has officially launched the ‘Original’ Mac & Cheese and the ‘Sriracha Chilli’ Mac & Cheese pots. According to Alexir, maintaining the sauce’s consistency was crucial to enhancing the customer experience. To achieve this, the brand has carefully crafted each product with high-precision dosing of ingredients, ensuring that each Mac & Cheese pot has the same taste each time.
“For far too long the instant mac and cheese at the supermarket has meant crunchy pasta, bland sauces and no taste at all. We have worked with Alexir to produce a product that is sure to give the pot pasta category the upgrade it’s been needing for years.”
Image Credit: Alexir
