Sweet is at the forefront of a revolution in community engagement and gamified digital collectibles platforms. The brand aims to enhance fan interaction with their favorite sports teams and athletes. It has a track record of collaborating with leading sports and consumer brands like the Cleveland Cavaliers, Milwaukee Bucks, and Australian Open.
Sweet recently powered the launch of NHL Breakaway, the NHL’s official digital collectibles platform. The venture promises to offer fans a modern, gamified experience that is reminiscent of trading cards. By integrating quests and challenges, Sweet enhances fan engagement and revives the nostalgic joy of collecting while producing an innovative digital-first experience.
Consumers interested in connecting more closely with their favorite sports teams and athletes through modern, gamified experiences may find Sweet’s vision for the future of digital collectibles compelling.
