Mushroom-Enhanced Coffee Collections : Mushroom coffees

Trends

The availability of mushroom coffees has increased over the last couple of years and the competition in this category is most certainly tied to a strong consumer desire for leading healthier and wellness-centric lifestyles. Companies like Wunderground stand out in this sector because they effectively target specific areas of concern with their mushroom coffees. To top it off, Wunderground has certainly cracked the aesthetic code with its packaging which features whimsical illustrations and bright pastel colorways.

On the Wunderground website, consumers can browse mushroom coffees by category. There are blends for boosting brain function and focus, alleviating anxiety, improving gut health, strengthening immunity, and supporting good sleep patterns. The brand even offers “benefit bundles” of its mushroom coffees.

Image Credit: Wunderground

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