Travellers and music lovers alike can pack their bags and get ready to stamp their musical passports as Delta and Spotify partner to release a brand-new docuseries, aptly titled ‘The Passport Sessions’. The new series brings together songwriters, producers and artists from ‘twin cities’ – cities around the world that share similar cultural identities – to create new music while exploring the influence and impact that music has on different cultures around the world. Available exclusively on Delta’s inflight entertainment system, the collaboration with Spotify signals another step in the airline’s journey “to make the time spent on Delta even more enjoyable”.
“The Passport Sessions series is about more than showcasing music,” said Alicia Tillman, Chief Marketing Officer, Delta Air Lines. “It’s a harmonious celebration, quite literally, of Delta’s commitment to connecting people to places, passions and their own potential. We’re weaving the cultural fabrics of destinations like Miami and Medellín into the very essence of our inflight experience. It’s an embodiment of the magic that can happen when two beloved brands collaborate to live out their shared values in new and interesting ways.”
As part of the exclusive partnership, Spotify has also curated more than 50 mixtapes and added over 100 podcast shows to-date for passengers to enjoy inflight. Spotify has also put its own spin on the ‘Delta Official Boarding Music’, updating the playlist monthly to include Delta customers’ favourites, making sure that even the most frequent flyers experience a fresh music rotation.
“Fostering strong and dynamic partnerships with brands like Spotify helps us bring the best seatback entertainment to customers and enhance their overall travel experience,” said Ekrem Dimbiloglu, Managing Director – In-Flight Entertainment and Connectivity, Delta Air Lines. “But it also means ensuring we are reflecting communities and helping customers discover new cultural connections only travel can underscore.”