Author: Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston

It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends. We’re marketing researchers who study digital and social media wellness and teach the students who […]

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025. Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in […]