Author: Christopher S. Tang, Professor of Supply Chain Management, University of California, Los Angeles

Surge pricing is broken – but there’s a smarter way to match gig workers with consumers

Christopher S. Tang, Professor of Supply Chain Management, University of California, Los AngelesLeave a Comment on Surge pricing is broken – but there’s a smarter way to match gig workers with consumers

Millions of Americans tap their smartphone screens daily to order rides, groceries or dinner, hooked on the seamless convenience of the gig economy. Yet beneath this frictionless interface lies a brewing war. On one side, consumers are squeezed by volatile and erratic surge pricing, which adjusts to reflect spiking demand or dropping supply. On the […]

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