The drinks are formulated with one-million probiotics and prebiotics, and come in three flavors including Grape, Orange and Lemon Lime, which are all formulated using organic ingredients. Featuring a natural plant blend sweetener, the sodas are available at a variety of health food stores, Loblaw and Sobeys retailers in Canada, and are positioned to launched into California soon.
CEO John MacLellan spoke on the process behind the Cove Gut Healthy Soda saying, “Our success with Cove Kombucha has given us great insight into consumer behaviour, including their continuous desire to educate themselves on improving gut health. We’ve continued to innovate based on these learnings, along with consumer trends that reveal a strong interest in decreasing sugar consumption. Cove Soda allows us to respond to consumers’ desire to decrease their consumption of sugar while simultaneously improving their gut health.”
