Denmark-based brewing company Carlsberg has unveiled its Lunar New Year designs, created by Feifei Ruan, to celebrate the Year of the Rabbit. Alongside rabbits are many other animals, such as carp, which stands for luck and wealth; swallows, which symbolize spring; and dragonflies, which stand for harmony. In addition to the red, orange, and yellow animal motifs, the design features Carlsberg’s logo with a solid green background.
“The last couple of years have further affirmed the importance of reuniting with our friends and family, whenever possible and celebrating the simple act of being together. We’ve been inspired by this, rolling out the campaign and the design holistically across the region, with each market taking part and offering unique opportunities for our customers and consumers to get involved,” said Arindam Varansi, Carlsberg’s commercial vice president, Asia.
Image Credit: Carlsberg
