Old El Paso is encouraging consumers to incorporate Fajita Fridays into their weekly meal schedule as a way to shake things up and encourage a bit of playfulness at the dinner table. The initiative comes as part of the brand’s Dine Loud and Proud campaign, which is being run across social media platforms, radio, Spotify and video-on-demand in the UK. The campaign is launching alongside a new partnership with Coca-Cola that will offer special offers and bundles for shoppers to take advantage of.
Head of Meals at General Mills Aditi Hilgers commented on new Old El Paso Fajita Fridays initiative saying, “Our through-the-line campaign puts a spotlight on the real noise that happens when we gather around the table with Old El Paso – we want to engage and encourage more consumers to discover the vibrancy of a Mexican meal and turn their next end of week meal into a Fajita Friday!”
