Tropically Enhanced Ciders : Strongbow Tropical Cider

Trends
The Strongbow Tropical Cider is being launched by Heineken UK as a new addition to the brand’s product portfolio that’s perfect for consumers to pick up as we head out of winter into the warmer weather months. The cider features the refreshing profile of the brand’s classic libation, but is enhance with a blend of pineapple and mango flavors for an exotic touch. The cider features a 4% ABV that has no artificial sweetness, flavors or colors in the mix.

Heineken UK Cider Brand Director Rachel Holm commented on the Strongbow Tropical Cider saying, “The launch of Strongbow Tropical Cider will further encourage new drinkers into the cider category, providing experimental consumers with an exciting new flavour to try whatever the occasion.”



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