Author: Helen Colby, Assistant Professor of Marketing, Indiana University

As health care costs rise, patients aren’t just shouldering higher bills. They’re bearing more and more responsibility for getting information. Americans are facing a health care affordability crunch on multiple fronts. In 2025, the Republican-controlled Congress approved a sweeping tax law that scaled back premium subsidies for Americans accessing care through the Affordable Care Act […]

Have you ever noticed a sign in a doctor’s office saying that you may have to pay extra insurance costs if you discuss additional problems with your physician? If so, you’re not alone. As health care spending continues to rise, providers are being asked to warn patients about any potential unexpected costs – for example, […]