The Pokémon Squishmallows have been announced as a collaboration range of plush toys for avid fans of the anime franchise to pick up this spring. The toys follow on the soft, plus and squishy format of the original Squishmallows pillow toys, and include some of the most recognizable Pokémon characters for fans to get their hands on. The toys are targeted towards a wide swath of young consumers and are being launched later this year at undisclosed retailers.
The Pokémon Squishmallows collaboration is expected to include small and large models to choose from with four characters in all. The collection comes as an expansion of both brand’s ranges and are part of a larger shift towards cross-branded products that incorporate multiple brands.
Image Credit: The Pokémon Company / Jazwares
