Chipotle has updated its mobile app to include location-based technology, allowing users to track order status, alert them if they are at the wrong location, or remind them to scan for points at a Chipotle location. The feature builds brand loyalty and encourages consumers to visit the same locations repeatedly. The kitchen staff can better sequence and prepare orders thanks to real-time communication and tracking, so customers can get their meals fast and without complaints
“Ordering something and having it show up the next day and knowing where it is in transit – we expect these types of seamless, frictionless experiences from all the apps we use,” Nick Patrick, CEO of Radar. said. “What’s going to get folks to download and use your app? It’s a big challenge, but a big opportunity to deliver frictionless experiences.”
Image Credit: Chipotle
