Jewel Changi Airport (Jewel) has unveiled a new retail cluster specially designed as a hub for ‘Discovering the Best of Singapore Brands’. Changi Airport Group is a Headline Partner of FTE APEX Asia Expo (Singapore, 19-20 November 2024).
In partnership with Singapore Tourism Board, travellers and visitors alike can look forward to experiential retail with exclusive Jewel offerings, local craftsmanship and Singapore’s heritage, first-in-market souvenirs and merchandise, as well as innovative food & beverage concepts by homegrown brands.
“Fostering the growth of local brands with unique value propositions is in line with Jewel’s vision of the ‘World Meets Singapore and Singapore Meets the World’,” said James Fong, CEO, Jewel Changi Airport Development. “Since opening in 2019, Jewel has been a choice launchpad for many homegrown brands and representation of homegrown brands has grown to about 50% of today’s total tenant mix. As international borders reopened, the presence of these brands was warmly welcomed by our overseas visitors. We are confident that Singaporean brands will continue to inject vibrancy into Jewel’s retail landscape for both local and foreign visitors. The opening of this new ‘Discovering Best of Singapore Brands’ retail cluster is well-timed, in anticipation of full travel recovery to pre-Covid levels in 2024. We express our gratitude to the eight new brands for choosing Jewel as their business home, contributing to the expansion of our local offerings and enhancing the overall retail and dining experiences for Jewel visitors.”
Featuring a theme inspired by Jewel’s well-known indoor greenery, the new 370sqm retail cluster is embellished with stylish landscaping and adopts an open-concept that lines-up the brands contiguously. Prominently situated on Jewel Level 1, near the aviation facilities such as the Early Check-in Lounge, Changi Lounge, Baggage Storage and Tax refund stations, this prime location makes it convenient for travellers to savour all-things Singapore. Local visitors can also discover new offerings that have been carefully curated by the brands and are only available at this new retail cluster. The unique retail concept augments Jewel’s proposition as a window to the best of Singapore and strengthens Jewel’s shopping street in Level 1 East, which is currently anchored by prominent homegrown brands.
Mark your diary for FTE APEX Asia Expo 2024 – Singapore, 19-20 November
The free to attend FTE APEX Asia Expo will return to the Marina Bay Sands Expo & Convention Centre in Singapore on 19-20 November 2024. Mark your diary today! Find out more information about the event here.