For a short time only, the Crave Club House can be visited by people in the UK to indulge in satisfying cravings without the guilt. At the pop-up space, guests are invited to explore permissible indulgence in a feel-good way with everything from a pic’n’mix wall to hand massages and shoulder rubs.
The Crave Club House pop-up ties into the snack brand’s overarching brand campaign, The Crave Club. JP Del Carmen, head of snacks and baking at General Mills, said: “The Fibre One Crave Club is the catalyst to reinventing Fibre One as a brand that allows you to indulge in your cravings without the guilt, and we are so excited to bring this campaign to life with the Crave Club House.”
