Gritty Fragrance Brands : born to stand out

Trends
With standout scents, gritty marketing images and edgy product names, Born to Stand Out is a new fragrance brand that lives up to its name. The shapely fragrance bottles contain provocative scents that are sensual, decadent and disruptive.

With notes of almond, milk, chocolate, elemi and vanilla, the brand’s Mud eau de parfum blends gourmand and earthy scents in an unexpected way. Similarly, Dirty Rice delivers creamy and milky, musky-sweet notes from bergamot, almond, Basmati rice, vetiver and cetalox that’s described as “the thick scent of love.”

The scents from the South Korean fragrance are encapsulated within sleek white perfume bottles that recall Joseon white porcelain, especially Okhochunbyeong pure white porcelain used as a wine bottle.



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