Ghost Pepper Ground Beef Double Crunch Pizza

Trends
The Double Crunch Pizza was one of Taco Cabana’s most successful product launches and now the brand is looking to capitalize on that success by launching two new iterations of the dish: the Ghost Pepper Ground Beef Double Crunch Pizza and the Triple Crunch Ground Beef Pizza.

Both of the new Double Crunch Pizzas feature the same format of alternating layers of meat, cheese, and crispy tortillas. The new Ghost Pepper Ground Beef Double Crunch Pizza features the fiery addition of ghost peppers, while the Triple Crunch Ground Beef Pizza is a supersized option with extra meat. As Ulyses Camacho, President and Chief Operating Officer of Taco Cabana, explains, “Since that launch, DCP sales have been extraordinary and have proven to be one of our most successful new product launches in TC history. We’re excited to bring continued culinary development and new flavor profiles to the DCP line.”

Image Credit: Taco Cabana



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