Fruit-Forward Zero-Sugar Sodas : Pepsi Max Mango

Trends
Pepsi Max Mango is being launched into the brand’s fruit-flavored soda range to provide consumers in the UK with a refreshing, effervescent beverage option that’s perfect for new and existing fans alike to enjoy.

The soda features the signature flavor of the zero-sugar refreshment, which is formulated to mimc the taste of the sugar-made original but with a decidedly free-from recipe. The drink is infused with mango flavoring to give it a touch of tropical inspiration that is great for shoppers to pick up as we head into the end of summer and beginning of fall.

A spokesperson for the brand commented on the Pepsi Max Mango saying, “Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions. The launch of Pepsi Max Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy.”



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