CEO and Founder Kristen Knapp, inspired by her love for spicy cocktails, identified a gap in the wine market and collaborated with renowned winemaker Gianna Fugazi to create this distinctive pepper-wine blend. “We aim to redefine the wine category, introducing a product that appeals to a broader audience, from cocktail enthusiasts to seltzer aficionados,” commented Knapp.
With its innovative approach and vibrant branding, HEARTBEAT seeks to engage the younger demographic, tapping into the growing trend of spice-infused alcoholic beverages. The product’s launch comes at a time when there’s a noticeable demand for such innovations, especially among Gen Z and Millennials, as evidenced by the viral trend of adding jalapeños to rosé on TikTok.
Available for $21.99 on moreheartbeat.com, and soon in select Los Angeles retail outlets, HEARTBEAT Hot Rosé promises to be the go-to drink for those seeking a fresh twist on a classic. For more information, visit moreheartbeat.com or follow @moreheartbeat on Instagram.