The wines include the Greasy Fingers Luscious Red 2022 and the Greasy Fingers Big Buttery Chardonnay 2022, which are both priced at £10 each. The wines are making their way to Morrisons, Sainsbury’s and Asda locations now with a launch into Ocado and Amazon taking place later this year. The drinks are targeted towards 25 to 44-year-olds looking for a laidback option perfect for enjoying casually with food and friends.
Wine and Champagne Portfolio Director at Pernod Ricard UK Lucy Bearman spoke on the Greasy Fingers wines saying, “The wine category is ripe for disruption and Greasy Fingers goes back to the heartland of wine by pairing it with food in a way that breaks the traditional conventions of the category. We believe passionately in a wine and food match made in heaven, but it doesn’t need to come with a white tablecloth and a qualification. This simple yet hugely effective pairing is about whipping up some burgers for friends to eat together at the weekend or indulging in a mid-week takeaway and putting your feet up, whilst enjoying a bold and unpretentious glass of wine.”