As part of its 65th anniversary celebration, IHOP has launched an influencer marketing campaign called “#HowDoYouRooty?” in which it has enlisted content creators on TikTok to inspire guests to express and celebrate themselves in an imaginative way around the re-introduction of their classic menu item the Rooty Tooty Fresh ‘N Fruity Combo.
The campaign will feature TikTok creators challenging the TikTok community to think up creative ways to bring the four flavors of the combo to life and encouraging others to join in by sharing the hashtag #HowDoYouRooty?. The campaign is an effort by IHOP to reach its target audience and promote the limited-time menu item.
“When Rooty Tooty Fresh ‘N Fruity first arrived on IHOP menus, the breakfast combo was at the center of people’s memorable dining experiences, and we are excited to continue the tradition for a new generation,” said Kieran Donahue, Chief Marketing Officer, IHOP.
