Unitas is marking the introduction of its own brand, ‘Local Living.’ ‘Local Living’ reflects a consumer desire for own-brand value products that resonate with the economic challenges faced by consumers in terms of cost of living. This launch will see the launch of a wide array of products spanning various categories, encompassing household essentials and pantry staples.
Furthermore, Local Living is also expected to benefit from an ongoing product development strategy, with plans to introduce 24 new products within the next three months.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price,” said Tracey Redfearn, head of marketing and communications at Unitas Wholesale.
Image Credit: Unitas
