Riyadh Air, Saudi Arabia’s digitally-native airline, has signed a strategic partnership with Artefact aimed at revolutionising the aviation industry through Artificial Intelligence (AI) applications. Utilising cutting-edge cloud and AI technologies, the partnership will focus on building Riyadh Air’s data analytics platform and developing AI solutions across its main business and corporate functions.
Through these AI solutions, Riyadh Air will be able to hyper-personalise its guest experience and elevate its service through intelligent channels, optimise its flight and ground operations through real-time data insights and predictions, and launch fit-for-purpose offerings through highly efficient and targeted sales channels.
“Our partnership with Artefact signifies Riyadh Air’s dedication to leveraging cutting-edge technologies to enhance guest experiences at every stage and every moment of their journey,” said Abe Dev, Vice President Digital & Innovation, Riyadh Air. “This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering a personalised, seamless digital-first experience to our guests ahead of our maiden flight in 2025.”
Rahul Arya, CEO and Managing Partner, Artefact MENA, commented: “Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry. By combining Riyadh Air’s forward-thinking approach with Artefact’s expertise in data and AI solutions, we’re poised to set new standards for innovation in the airline sector.”
