The hims & hers haircare products are being launched as part of the brand’s foray into the beauty world to provide consumers with a way to elevate their hair in a simple yet effective way. The range includes the hims Max Volume Shampoo, hims Max Volume Condition, hers Full Volume Shampoo and hers Full Volume Conditioner, which are all infused with Biovolume 128. The various haircare products are formulated with a free-from formula that is vegan, and has no sulfates, parabens, phthalates or dye in the mix.
Senior Director of Innovation Lindsey Roberts spoke on the hims & hers haircare products saying, “We want everyone to feel like they have options when it comes to their health and wellness care, and this in particular, is a testament to providing people with more choices when it comes to improving their hair, and ultimately, their confidence.”
