Well People’s new, 100% vegan mascara combines cruelty-free manufacturing processes with enriched formulas that deliver nourishing benefits to one’s lashes. These features have become a standard for the beauty industry as companies attempt to address consumer demand and expectations.
Well People’s new vegan mascara is titled the Expressionist Lengthening Mascara and the product retails for $20. As the name might suggest, the formula is optimized to enhance the “natural-looking lengthening effect,” guaranteeing consumers an irresistible look. The mascara boasts four powerful plant-based ingredients that contribute to its show-stopping effects. These are Jojoba Oil, Rice Bran, Castor Seed Wax, and Sunflower Seed. Each does its part in moisturizing, nourishing, volumizing, lengthening, and conditioning one’s lashes. The vegan mascara’s specially molded silicone brush adds to the performance aspect of this product, as well.
Image Credit: Well People
