The next LinkedIn challenger emerges from India


As India’s professional class flourishes, the need for robust networking solutions grows. While LinkedIn reigns supreme, a new contender,, is emerging. This AI-powered platform aims to revolutionize professional connections by fostering incentivized knowledge-sharing and facilitating access to the right mentors and experts.

LinkedIn’s dominance in India is undeniable. However, sees an opportunity to address limitations in the current landscape. co-founder Aakash Anand, known for his D2C perfume brand Bella Vita, identified a key issue: difficulty finding the right connections for meaningful professional growth. goes beyond simple connection requests and job postings. It fosters a vibrant ecosystem where users – students, freelancers, and professionals – can connect with the mentors, experts, and service providers they need to thrive.  Imagine a platform where you can not only connect with potential employers but also find a coding tutor, a marketing consultant, or even a career coach – all in one place. That’s the vision behind

Unishorts: Building Brands and Better Connections’s innovative “Unishorts” feature allows users to create and share short video snippets showcasing their expertise. This isn’t just about fleeting entertainment; it’s a powerful tool for both service providers and users. Service providers can use Unishorts to build their personal brands, demonstrate their knowledge, and attract potential clients. Users, on the other hand, can leverage Unishorts to get a glimpse of a service provider’s style and expertise before making a connection. By analyzing user engagement with these videos, the platform can offer more relevant recommendations and connections, ensuring users find the perfect match for their needs.

Transparency: A Core Value prioritizes transparency in an industry that often lacks clear pricing structures. Unlike some competitors, operates with a straightforward 20% commission on all platform transactions. This not only incentivizes quality service providers but also fosters trust with users. Knowing exactly what fees to expect fosters a sense of security and empowers users to make informed decisions when engaging with service providers.

The Road Ahead: AI and Incentivized Knowledge Sharing is still young, but its ambitions are vast. The platform boasts over 2,300 users and projects explosive growth, aiming to reach 250,000 within a year. Additionally, is actively developing in-house AI models to personalize user experiences and provide even more effective connections. Imagine a platform that learns your professional goals and preferences and then proactively suggests relevant mentors, courses, or even job opportunities – that’s the power of AI that is building.

Aakash Anand believes the future of professional networking lies in incentivized knowledge-sharing.’s model rewards valuable interactions, ensuring users get the most out of their time and expertise. Unlike free-flowing conversations on other platforms, encourages focused knowledge exchange that benefits both parties. This not only motivates service providers to deliver high-quality advice but also ensures users receive the valuable insights they’re seeking.

How LinkedIn and Microsoft Must Respond

The rise of presents a significant challenge to LinkedIn’s dominance in the Indian market. To stay ahead, Microsoft, which acquired LinkedIn for $26 billion in 2016, will need to adapt its strategy. Here are some potential areas of focus:

Accelerate Product Innovation:  LinkedIn must continually improve its platform to offer features and functionalities that address user needs even more effectively than This could involve implementing features similar to Unishorts or developing more advanced AI-powered matching algorithms.

Strategic Partnerships and Acquisitions: Partnering with or acquiring Indian startups that cater to specific professional niches could strengthen LinkedIn’s presence in the market. This would allow them to leverage local expertise and cater to the unique needs of the Indian professional landscape.

Doubling Down on Localization:  Tailoring the LinkedIn experience to the Indian market is crucial. This could involve offering content and features in local languages, partnering with relevant Indian professional organizations, and addressing cultural nuances in communication styles.

Leveraging Microsoft’s Ecosystem:  Microsoft has a powerful suite of enterprise tools. Integrating these tools with LinkedIn could create a more comprehensive professional ecosystem that offers Indian users a compelling value proposition.

The battle for India’s professional networking space is heating up. While is a young player, its innovative approach and focus on incentivized knowledge sharing have the potential to disrupt the status quo. How LinkedIn and Microsoft respond to this challenge will be interesting to watch in the coming years.

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