Gillette has revealed that 77% of Canadian men groom their “intimate” area, however, the majority of them were not educated about pubic hair grooming, according to a recent study. This has led to the development of Gillette Intimate, which is a regimen of grooming tools and skincare products specifically designed with pubic hair in mind. The product line-up provides gentle and easy care only for groins. The line-up includes a pubic hair trimmer, razor, shave cream and cleanser, and an anti-chafe stick.
The Gillette Intimate Pubic Hair Trimmer protects against snags, cuts, and irritation with a SkinFirst cutting system, while the razor features five anti-friction blades for a close and comfortable shave. The Intimate Pubic Shave Cream + Cleanser is a 2-in-1 system that works to cleanse, hydrate, and protect sensitive pubic skin prior to and during the shave.
The Gillette Intimate grooming products will be available at Gillette.ca and at food, drug, and mass merchandise stores starting March 2023.
