New Balance works in collaboration with Nissan on a new campaign that is dubbed the 327 Edition, highlighting the Nissan Kicks electric SUV. It boasts the name as the car is designed to replicate the look of the New Balance 327 sneaker that rests on top of a set of 4 wheels.
The upper body wrap also has the exact same look that is shown in a graphic application. It even captures the suede upper and the white laces along the body without disrupting the natural shape of the car itself. The photos do seem very convincing and are only a promotional design, but they will be seen on the streets of Tokyo for those to look out for.
Image Credit: Nissan
