While the average American woman is size 16/18, the average bath towel best suits a size 6/8. “To think that towels, which most of us use daily don’t fit 75% of the American population is ridiculous,” said Mary, the founder of TOWEL, I decided I was going to change this.” With its campaign on Kickstarter, TOWEL has already surpassed its initial crowdfunding goal, generating over $72,000 from nearly 700 supporters who share this sentiment.
The debut TOWEL collection will be made from plush terry, which is soft and supportive for sensitive skin thanks to a special weaving technique chosen by the brand. Currently, TOWEL textiles are OEKO-TEX standard 100 and TOWEL is working towards a full OEKO-TEX MADE IN GREEN certification. Additionally, TOWEL is committed to reducing post-consumer and textile waste, and it’s on a mission to create a recycling program.
