theScore Bet has launched its Fall marketing campaign in Ontario ahead of the start of the NFL season. The campaign features two new commercial spots highlighting the unique combined media and betting experience theScore and theScore Bet provide. The commercials showcase the brand’s intuitive and streamlined betting process, with intertwined characters representing theScore and theScore Bet, offering relevant betting content and markets to help bettors make informed wagers.
The campaign emphasizes the synchronized media and betting experience offered by theScore and positions it as a key differentiator in the market. In addition to TV commercials, the campaign also includes digital and out-of-home assets. theScore Bet collaborated with marketing agency Diamond on the creative and strategy for the campaign.
“This new campaign supports one of our core product differentiators—a completely synced up media and betting experience between theScore media app and theScore Bet sportsbook,” said Aubrey Levy, SVP of Content & Marketing, theScore.
