The product starts off with the signature flavor of Heinz ketchup that’s paired with the tangy taste of pickles, and is inspired by the classic experience of putting ketchup on a burger or hotdog alongside pickles. The final result is a sweet, salty condiment perfect for consumers to use on their favorite fare. The product is making its way to retailers in the US starting in 2024, but is already available in the UK.
Director of Heinz Innovation at The Kraft Heinz Company Katie Peterson commented on the Heinz Pickle Ketchup saying, “Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years. The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
Image Credit: Heinz