The pandemic brought forth significant changes to the travel industry, with consumers seeking escapism while also prioritizing their personal values. As a result, brands are adapting to appeal to the expanding Gen Z market, incorporating authenticity, inclusion, accessibility, and sustainability into their business models.
Educational experiences are also becoming increasingly more popular, with consumers desiring more informative travel options. The travel industry also faces pressure to address its environmental impact, prompting businesses to offer more sustainable travel options that revolve around carbon offsetting. Despite these challenges, the industry’s resilience is evident with adaptability driving forward success in the market.
Trend Hunter documents emerging trends daily, including products and services that can help take travel businesses to new heights. For more insights, or a free copy of our Free 2023 Trend Report, visit trendhunter.com.
