Yeo Valley Organic has announced it will be removing single-use plastic lids from its 350-gram and 450-grab tubs of yogurt for 2023 in a bid to reduce the amount of plastic packaging it uses.
The announcement comes alongside news that the brand will be offering reusable lids that can be washed by hand or tossed in the dishwasher between uses. The initiative is taking place in the UK market and could come as part of a larger shift towards reusable packaging as consumers seek out alternatives to single-use packaging/
Head of Brand Planning and Consumer Communications Sebastian Rusu spoke on the Yeo Valley Organic packaging update saying, “After successful trials removing clip lids from our Greek style yogurt range, we’re saying goodbye to plastic lids across our 350g and 450g tubs. Making this small change will remove 145 tonnes of plastic a year – that’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”
