Streetwear label Road to Awe just recently opened its third location in the US, perhaps signaling the overall popularity of luxury, contemporary fashion brands. The new retail space is on Mercer Street in SoHo, New York City. The label enlisted Los Angeles-based architect Dan Brunn to develop the interior aesthetic. This decision does not come as a surprise as Brunn was also the mastermind behind Road to Awe’s West Hollywood and Las Vegas locations.
The new retail space features a number of eye-catching elements. The centerpiece of the store is a display case filled with broken crystals. It is positioned in the middle of the space. This is accented by subtle red lights, illuminating from underneath the case. These lights are also present in the fitting rooms.
Image Credit: Brandon Shigeta
