Although other types of precision fermentation products have taken off, Formo recognizes that introducing the public to precision fermentation eggs will not be without a challenge. A peer-reviewed study conducted by Formo in partnership with Singapore Management University surveyed 3,000 consumers from Germany, the United States and Singapore, finding that 51% to 61% of people would be open to trying the products. These acceptance rates are slightly lower than the 79% of consumers who say they’re willing to try cheese made with precision fermentation, and researchers attribute this to fermented alternatives being perceived as more processed in comparison to whole-food chicken eggs.
Formo is set to launch its flagship egg product, What Came Third, in late 2023.