For those who are looking to start a business in Brunei, my advice would be to pick a reliable local partner, who can help to navigate the culture and norms within Bruneian society.
In retrospect, there is no denying the challenges of running a business in Brunei and being away from home. I strongly believe that being adaptable and flexible in business is important; how one responds to challenges that come their way is what will determine their success in life.
Brunei is a country with untapped potential. The country’s initiatives to support local businesses and enrich human capital are steps in the right direction.
Likewise, I strive to hire locals and ensure that they receive appropriate training and opportunities for career development.
I am grateful to be able to reach out (mostly through word of mouth) and provide services to so many companies within the short time that SRS Brunei has been set up — indeed the success of the company has been the high point of my time in Brunei so far.
Being a foodie, I am also diversifying into the food and beverage industry, with the support of family and friends. One of my projects-in-motion is to bring Singaporean Malay food such as nasi sambal goreng and lontong goreng into the Brunei market.
Work aside, Brunei is a veritable natural haven that I have come to enjoy in my free time. The peace and serenity in nature is an excellent escape from the hustle of city life.
I highly recommend visiting Brunei for a few days just to immerse yourself in nature and experience a change in environment. Who knows, you might even develop an idea or two worth exploring while you are here.
ABOUT THE WRITER:
Mr Mohamad Nimal Zainal, 37, is managing director of Singapore Rescue Specialist, SRS Emergency & Rescue Solutions Sdn Bhd and Temasek Reliability Services in Singapore, Brunei and Oman respectively. He specialises in emergency response, fall prevention and HSE (health, safety and environment) consulting.
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