The Mr Kipling Hot Cross Pies are a new addition to the brand’s Deliciously Good range that promise to provide a flavorful way to indulge one’s sweet tooth this spring. The pies come with six servings to a box and are crafted with a sweet, spiced flavor profile to incorporate all the various flavors of Easter desserts into one. The snack pies are being launched in the UK for £1.75 per box and are HFSS-compliant thanks to a 30% lower sugar recipe when compared to alternatives.
Brand Director at Premier Foods Mathew Bird commented on the Mr Kipling Hot Cross Pies saying, “Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.”
