Viktor & Rolf is thrilled to announce that Emily Ratajkowski, a New York Times best-selling author, actress, model, activist, and entrepreneur, will be the face of their new FLOWERBOMB campaign worldwide. FLOWERBOMB, which was first introduced 18 years ago, is a highly popular fragrance that has revolutionized the perfume industry by setting the standard for floral gourmand scents and ushering in a new era of feminine fragrance.
This is Ratajkowski’s first collaboration with the brand and she stars in a film short directed by Torso Solutions, featuring artistic direction and photography by Inez & Vinoodh. The film showcases Ratajkowski’s exploration of the transformative power of FLOWERBOMB and encourages viewers to “Unleash your fem-power.”
“So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity,” said Emily Ratajkowski.
