Malaysia Airlines announces collaboration with Google


Malaysia Airlines has unveiled an innovative collaboration with Google, which harnesses cutting-edge digital and AI marketing solutions to enhance commercial operations and prioritise a seamless CX.

Malaysia Airlines has unveiled an innovative collaboration with Google, designed to accelerate Malaysia’s ascent as a top-tier tourism destination, while driving digital evolution within the aviation sector. This dynamic partnership represents a significant milestone in Malaysia Airlines’ quest towards digitalising its commercial advancement to stimulate growth and demands from key markets, solidifying its dedication to establishing Malaysia as a central hub for international travellers. By harnessing cutting-edge digital marketing and Artificial Intelligence (AI) marketing solutions to enhance its commercial operations, streamline processes and provide tailored experiences to travellers, this collaboration aims to foster ongoing growth and innovation across various critical product domains to cultivate a holistic ecosystem that prioritises a seamless customer experience.

“We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group. “As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country. By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the government’s vision for Visit Malaysia Year 2026.”

With travel demand on the rise to surpass pre-pandemic levels, the airline also plans to leverage innovative solutions to fuel its growth and marketing channels, positioning the airline for substantial network expansion plans this year. Through Google’s AI-powered Performance Max, it will enable Malaysia Airlines to optimise its marketing campaigns, ensuring increased reach, relevance, and ROI in an increasingly competitive travel market.

“Malaysia’s tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalising on this opportunity,” said Farhan Qureshi, Google Malaysia, Pakistan & Frontier Markets Managing Director. “We’re thrilled to embark on this journey and explore what we can do more together this year.”

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