Luxury Plant-Based Cosmetics : Baylis & Harding Kindness+

Trends
The Baylis & Harding Kindness+ line is being launched at Target as a luxurious range of cosmetic products that prioritize a plant-based formula with a cost-effective profile to boot.

The products feature a 98% naturally derived formula that include two plant-based hand cleansers and moisturizers, which are infused with both hyaluronic acid and vitamin C. The products are being launched at Target locations nationwide where they’ll help draw in curious shoppers with their paraben-free, dye-free, silicone-free and SLS-free formulas. The use of 100% recycled post-consumer recycled (PCR) plastic for the bottles further enhances the product’s sustainability profile.

Co-Owner Tania Slater spoke on the new Baylis & Harding Kindness+ line saying, “We know that the powerful actives and clean formulas of derma-care products need not be the purview of only the face. We feel strongly that launching with Target for the U.S. market is the perfect partner in reaching the consumer who is interested in skin health and wellness for the entire body and at a sustainable price point.”



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