JOYRIDE Sour Strips have been created in partnership with YouTuber Ryan Trahan as a series of sweet treats that boast a better-for-you recipe for kids and adults alike to enjoy. The product features the signature strip-style format that comes in four flavors including Strawberry, Green Apple, Blue Raspberry and Pink Lemonade, which are each plant-based and naturally flavored. The candies have four-grams of sugar per serving with nine-grams of net carbs, eight-grams of fiber and 70-calories to make them permissible for macro-conscious consumers to try out.
Chief Creative Officer Ryan Trahan spoke on the JOYRIDE Sour Strips saying, “I decided to work with Joyride because I love candy, but don’t love the way it makes me feel. I always dreamed of having my own snack brand, but only if it was able to address that. My goals aligned perfectly with JOYRIDE: make great candy without junk ingredient. I never thought I’d be able to say I eat candy every day and feel good about it, but after over a year of development with the innovative team at Joyride, here I am.”