LATAM Airlines Group (LATAM) has announced a five-year extension of its partnership with Touch Inflight Solutions (Touch). Together, they aim to deliver unique and exclusive content experiences to passengers on LATAM’s onboard entertainment platform, ‘LATAM Play’. The content is intended to reflect LATAM’s identity: “Latin American roots with a global reach.”
“This agreement is a continuity of three successful years working together,” said Jaime Cornejo, Director of Cabin Interior & Inflight Entertainment, LATAM. “We are happy to continue working with Touch. Bringing the entertainment to the next level, providing unique relevant experience, celebrating the highlight of our region, and having world-class curated content.”
Viewership analytics from onboard seat-back screens and passenger devices will continue serving as a driving force for best-in-class content curation. This will allow LATAM to provide rich content personalisation that evolves in line with changing passenger preferences.
Beyond just serving content, Touch and LATAM will expand the role of LATAM Play into a powerful passenger engagement tool, creating new and unique touch points where LATAM can connect with passengers about its brand, offerings, and loyalty programme.
“Our partnership with LATAM allows us to offer passengers a truly unique and culturally rich inflight entertainment experience,” said João Chaves, Director of Customer Service, Touch. “The exclusive content reflects LATAM’s commitment to providing a personalised journey that connects passengers with the diverse and vibrant essence of Latin America.”