Horti, a plant subscription service, presents “My First Plant,” designed to teach children and caregivers the fundamentals of houseplant care. This unique subscription encourages lifelong appreciation for nature and imparts valuable emotional and practical skills. By targeting a younger demographic, Horti aims to expand the plant care market and secure long-term customer loyalty.
“When children are taught to take care of houseplants from a young age, we believe they’ll learn both emotional and tactical skills that will serve them well for the rest of their lives,” said Puneet Sabharwal, Horti’s Founder and CEO. “The relationships we have with our houseplants are some of the most important in our lives, and we hope that this new offering helps both parents and their children connect with nature in a meaningful way.”
The three-month subscription includes three months and phases. Month 1 is Get Dirty: Repotting basics; Month 2 is Make It Rain: Essential watering techniques; and Month 3 is Create More: Introduction to propagation. Consumers can order the kits online for $135, including shipping.
