The product comes in two flavor varieties including Spiced Fruit and Mixed Berry, which are both made with kefir to leverage the health benefits of the fermented beverage. The use of kefir with fiber-packed oats and fruit in the recipes give the product a naturally filling profile that’s perfect for a quick breakfast or snack. Consumers can pick up the product in 150-gram pots priced at £1.75 each.
CEO and Founder Natasha Bowes spoke on the Biotiful Kefir Overnight Oats saying, “This is yet another first-to-market launch for Biotiful Gut Health, and one that we are incredibly excited about. These two Kefir Overnight Oat products really do deliver breakfast with benefits – naturally filling, delicious and healthy, especially designed for front-of-store meal deals.”