These new Mars ice cream products are being launched for the new year as a series of treats for consumers to pick up when seeking out a way to enjoy a flavorful dessert from the comfort of home.
The products are part of the Twix, M&M’s and Dove ranges, and includes Dove Mini Sticks, Twix Cookie Dough ice cream and M&M’s Cookie Sandwiches. The products are hitting retailer store shelves now, but will continue to roll out to retailers in March as part of a nationwide expansion. The treats respond to changing consumers habits as a growing number of shoppers seek out ways to enjoy high-quality desserts from the comfort of home.
The new Mars ice cream products play with flavors, but also incorporate different textures to satisfy a range of different dessert preferences.
