He states, “I myself have struggled with irritation for basically my entire life. I started to look more into it — I did paid surveys and asked 568 people about their butt health, their butt hygiene, their routines in the bathroom… 93 percent said they had butt problems in their lifetime. 59 percent said they had anal irritation in the last 12 months.”
The first product by ASSET is the Hole Serum, which encourages more conversation on the matter and works as a moisturizer specifically formulated for the anal skin, taking into consideration that there is little to no airflow in the area and can cause irritation. To create the serum, the team worked with various chemists and dermatologists to develop a suitable formula specific to the area and its ecosystem.
Image Credit: Asset, Yvanna Ramos
