Gushers and Fruit by the Foot are two quintessential fruit snacks from the 90s that many consumers look back on fondly, so this new branding initiative has been completed to keep them relevant for today’s teen. The brands both received overhauls thanks to General Mills partnering with Internet personality and TikTok influencer Emily Zugay, and now feature modernized logos that will coincide with consumer preferences. The logos show off a decidedly sleek aesthetic that bring the products to life and elevate the existing branding, which hasn’t changed too much over the years.
The Gushers and Fruit by the Foot branding is being launched with a contest that offers fans the chance to win a co-branded bucket hat. Interested parters only need to enter on Zugay’s TikTok channel from April 27 to 29, 2023.
