Absolut® breaks new ground in the beverage industry with the official launch of the Absolut and Ocean Spray® Vodka Cranberry cocktail in a convenient ready-to-drink (RTD) format, now accessible in the United States. Drawing inspiration from the timeless consumer-loved blend of Absolut Vodka and Ocean Spray® Cranberry Juice, the Vodka Cran™ RTD series amalgamates Absolut’s top-tier imported vodka with authentic cranberry juice from Ocean Spray®, effervescent sparkling water, and natural flavors.
The diverse range encompasses Vodka Cranberry™, Vodka Cran-Grape™, Vodka Cran-Pineapple™, and Vodka Cran-Raspberry™, available in an 8-count variety pack, single flavor 4-pack, or individual cans.
“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA. “We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”
Image Credit: Absolut®
