Florea is a fragrance brand devoted to honoring Korean heritage and the culture’s unique approach to scent and lifestyle, and The Forgotten Words Collection is a deeply meaningful new range of eau de parfums. The collection revives traditional Korean words that are no longer used in modern life and there are four scents that also cover the four major scent categories (woodsy, warm, fresh and floral.)
While Be By My Side takes the form of a sensual and warm amber scent inspired by “hūnoni,” a Korean word that expresses what it means to miss someone dearly. Hazy Blue is a clean, aquatic scent based on “ēnae,” a word that describes an unexpected rain that allows harvesters a moment of rest.
True to the brand’s essence, the four eau de parfums integrate ingredients sourced from Korea.