flydubai enhances IFE with PressReader digital magazines


flydubai has enhanced its onboard experience with the introduction of PressReader digital magazines to the inflight entertainment system onboard 70% of its fleet “as part of commitment to improving CX”.

flydubai has enhanced its onboard experience with the introduction of PressReader. Passengers now have complimentary access to a wide selection of PressReader’s digital magazines through the inflight entertainment system onboard 70% of flydubai’s fleet. Over the next few months, the carrier will roll out the service on additional aircraft.

This comes as part of flydubai’s growing partnership with PressReader through which passengers visiting the flydubai Business Lounge at Dubai International Airport can enjoy complimentary access to PressReader’s wide range of content. By simply connecting to the Business Class Lounge WiFi network and downloading the PressReader app, passengers are able to search for and download their favourite publications before their flight.

“We are excited to expand our partnership with PressReader,” said Daniel Kerrison, Senior Vice President of Inflight Operations, flydubai. “Over the years, we have invested in new technologies as part of our commitment to improving customer experience and offering the right product at the right time. By introducing PressReader as a paperless alternative to print publications onboard, we provide our passengers with complimentary access to a wide range of popular international titles without contributing to extra fuel consumption.”

Carlos Martinez, Director of Partnerships, PressReader, commented: “The expansion of our partnership with flydubai further strengthens our inflight presence. By offering a wide range of engaging publications through the flydubai IFE system, we are providing passengers with quality reading content during their flight, even in an offline environment.”

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